Today’s online shoppers expect every interaction—home page, search results, and product suggestions—to feel individually tailored. Meeting this expectation isn’t about guesswork; it’s about capturing precise behavioral signals and converting them into real-time, data-driven experiences that lift loyalty, repeat purchases, and revenue. Below is a step-by-step

Why Personalization Matters in E-commerce In modern e-commerce, shoppers expect more than just a product catalog—they expect experiences tailored to their unique needs. From Netflix suggesting the next binge-worthy show to Amazon recommending complementary products, personalization has become the engine of digital engagement. For online retailers, delivering this level